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Home » HR Processes » Recruitment and Selection » General Recruitment » Recruitment Marketing

Recruitment Marketing

The external recruitment needs a support from the HRM Marketing and Marketing. The external recruitment is about a brand name and the visibility of the organization on the job market.

The external marketing is very sensitive to the attention raised by the HRM Marketing and the number of candidates can fluctuate highly on the basis of the recruitment campaigns and recruitment marketing.

The recruitment marketing has to be coordinated fully with the recruitment campaigns organized by the organization through the year. The recruitment marketing is usually divided into two separate layers - the first layer support the general brand name and invites all the potential candidates to send their resume; the second layer of the recruitment marketing supports the marketing of specific job positions.

The recruitment marketing has to be prepared with the help of professional advertising agency to make sure, the right target group is really aimed and the invested money are returned in the cost savings. The recruitment marketing should always cut the costs for the recruitment agencies and executive search companies.

The HRM Function has to plan the recruitment campaigns properly with the line management to ensure the maximum efficiency of the recruitment marketing. The commitment to the recruitment campaign must be very strong from both sides to ensure the successful image of the organization of the job market.

The empty recruitment marketing without a possibility to get a new employment does not work.